The boom in the makeup industry, coupled with the ability to buy and sell cosmetics on online marketplaces like Amazon and eBay, has created the perfect storm for counterfeiters. This phenomenon has helped to spur the rise of niche makeup companies, whose products target specific audiences, sell out quickly, and are primarily sold online. For the last several years, social media has provided a platform for consumers (colloquially referenced as influencers) to share makeup tips, tricks, and recommendations. It also explores how the business of counterfeiting cosmetics became so lucrative. The episode laments the rampant counterfeiting of cosmetics products, and warns consumers about the inherent risks-including cosmetics that have tested positive for the presence of carcinogens and heavy metals and bacteria caused by unsanitary production, among other things. Broken, a new Netflix docuseries highlights how prevalent “negligence and deceit are in the production and marketing of popular consumer items.” The counterfeiting crisis is especially problematic in the cosmetics industry, where “it’s like the wild, wild west online.” The counterfeiting epidemic continues to spread, and virtually no product category is immune.
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