The Forrester report states that “Analytic Partners leads with technology and next-generation marketing insights.” The report also states that Analytic Partners’ vision “aligns with the demands and need for the market: actionable and fast-tracking capabilities like omnichannel decisioning, data storytelling, and more flexibility in measuring business outcomes.”Ĭustomer references mentioned “AP’s user-friendly measurement and optimization tool” and clients “enjoy the tool’s live modeling and dashboards” and “praise AP for its depth of understanding and model transparency.”Īnalytic Partners received the highest score possible in 21 criteria, including: In The Forrester Wave: Marketing Measurement and Optimization Q1 2022, Analytic Partners was named a Leader and was top ranked in the Strategy category among all evaluated vendors. ![]() Access the Report to Read Why Forrester Named Analytic Partners a Leader
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